2023 Ram 1500 Honors First Responders in New ‘Built To Serve’ EMS Model

Ram Truck has announced the second installment of its limited-edition ‘Built to Serve’ trucks designed to honor first responders with the 2023 Ram 1500 Built to Serve Emergency Medical Service (EMS) model for those who provide emergency medical aid and care to save lives every day. Production for this Ram 1500 model is scheduled to begin in the fourth quarter of 2022.

“The Ram 1500 Built to Serve EMS edition is our way of honoring and expressing deep gratitude to the frontline heroes who serve or have served our country,” says Ram CEO Mike Koval Jr. “At Ram, we are pleased to recognize the important work emergency medical service workers provide to their communities every day.”

Ram 1500 Built to Serve trucks feature other unique interior and exterior features that set them apart, including a United States flag and a “Built to Serve” decal on each of the rear quarter panels.

Ram’s Built to Serve trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting and 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.

Inside, these Built to Serve trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The second installment of the second phase of Built to Serve trucks offers a blue accent stitching.

These new Ram models are also ready to display their owners’ first responder pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes or slogans – to personalize their Built to Serve truck. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

The 2023 Ram 1500 Built to Serve editions come equipped with:

• “Built to Serve” instrument panel badge
• Deeply bolstered performance cloth and premium vinyl Sport seats
• Black Onyx Chrome interior trim
• All-weather rubber slush mats
• Lockable console storage (optional)

The Ram 1500 Built to Serve models also come loaded up with 4×4 Off-Road Group gear, such as:

• All-terrain tires
• Electronic-locking rear axle
• Hill-descent control
• Front suspension skid plate
• Steering gear skid plate
• Fuel tank skid plate
• Transfer case skid plate
• Tow hooks
• Heavy-duty off-road-calibrated front and rear shock absorbers

Ram 1500 Built to Serve models’ starting MSRP (manufacturer’s suggested retail price) will be $54,915, plus $1,895 destination.