Pricing for the 2024 Jeep Wrangler Ranges From “That’s Affordable” to “You Weren’t Planning on Going to College, Right?”

Back in April 2023, the next-generation 2024 Jeep Wrangler was announced with a plethora of technological, performance, safety, and design upgrades to satisfy its current fanbase, as well as draw in new prospective customers. When the rugged SUV market is as competitive as it is these days, Jeep is hard-pressed to hold onto its title as the ultimate and most fun off-roading vehicle for everyday drivers. In order to maintain its place over the competition, the brand has finally released the pricing details of the 2024 Jeep Wrangler and they range from reasonably affordable to deep pockets.

2024 Jeep Wrangler Pricing Details

In a time when the prices for new vehicles are seeing record highs, as well a very competitive buyer’s market, many of the 2024 Jeep Wrangler’s MSRP are set to figures that would be deemed fair depending on the trim. Below are the pricing options for each Wrangler model and trim:

2024 Jeep Wrangler (2-Door)

• Sport ($31,895)
• Sport S ($35,395)
• Willys ($39,395)
• Rubicon ($45,395)
• Rubicon X ($54,895)

2024 Jeep Wrangler (4-Door)

• Sport ($35,895)
• Sport S ($39,890)
• Willys ($43,890)
• Sahara ($48,320)
• Rubicon ($49,890)
• Rubicon X ($59,390)
• Rubicon 392 ($88,090)

2024 Jeep Wrangler 4xe

• Sport S ($49,995)
• Willys ($55,230)
• Sahara ($57,340)
• Rubicon ($61,080)
• High Altitude ($66,995)
• Rubicon X ($69,580)

Each model comes with its own set of trims, ranging from the standard Sport all the way up to the mega-luxurious Rubicon 392.

The 2024 Jeep Wrangler Sport

The Sport comes equipped with its standard V6 engine with the choice to upgrade to its 2.0 turbo version, as well as a manual transmission, but is available in an automatic option. It features Dana axles, a 2.72:1 part-time transfer case, 17-inch steel wheels, 32-inch tires, a 12-inch touch-screen infotainment system, soft top, fog lamps, and an eight-speaker stereo system. For a base model, the Sport is well-equipped.

The 2024 Jeep Wrangler Sport S

The Sport S model is available on all three versions of the 2024 Wrangler and adds in a healthy collection of upgrades like adaptive cruise control, a gorilla glass windshield, forward collision warning, keyless entry, advanced brake assist, power heated mirrors, power windows, power locks, and 17-inch aluminum wheels with 32-inch tires.

The 2024 Jeep Wrangler Willys

The Willys is for customers looking to take off-roading a little more seriously. This trim features 33-inch all-terrain tires, a ground clearance of 10.8-inches, rock rails, a locking rear differential, trailer towing, LED headlamps and fog lamps, Offroad+ mode, and an optional Xtreme 35 accessory package.

The 2024 Jeep Wrangler Sahara

For those looking to add more comfort and luxury to their 2024 Wrangler, the Sahara trim would be their recommended choice. This version features a four-cylinder engine with automatic transmission, heated seats, heated steering wheel, keyless entry, remote start, dual-zone automatic temperature control, body-color fender flares, and 18-inch aluminum wheels on 32-inch tires.

The 2024 Jeep Wrangler 4xe High-Altitude

The High-Altitude (available only on the 4xe) is another viable option for riders looking to merge comfort, technology, and serious off-roading fun. This trim comes with 12-way power-adjustable front seats, a 12.3-inch digital touchscreen infotainment system, blind-spot monitoring, rear cross path detection, all-black or black/Mantis Green leather seats, acoustic front glass, thicker carpeting, sound-deadening foam, Sky One-touch powertop, and an integrated front off-road camera.

The 2024 Jeep Wrangler Rubicon

The Rubicon is the Wrangler’s standard for drivers that want to take off-roading a little more seriously, while still being able to enjoy the regular comforts of being a daily driver. This trim comes with its own trailer tow, auxiliary switches, 17-inch aluminum wheels on 33-inch all-terrain tires, an optional WARN winch, front and rear lockers, electronic sway bar disconnect, and a 4:1 Roc-trac heavy-duty part-time transfer case. Much like the Willys, the Rubicon can also be outfitted with the optional Xtreme 35 accessory package.

The 2024 Jeep Wrangler Rubicon X

The Rubicon X is a more premium version of the Rubicon offering more high-tech comforts both for on-road and off-road. Some of those features include a nine-speaker premium Alpine audio system, ParkSense rear park-assist, Blind-spot monitoring, rear cross path detection, steel bumpers, Nappa leather seats, a 12.3-inch digital touchscreen with navigation, and the Xtreme 35 package (when equipped with automatic transmission).

The 2024 Jeep Wrangler Rubicon 392

Lastly, for Jeep enthusiasts that want some additional power on top of all the other bells and whistles that appear in some of the more pricier Wranglers, the Rubicon 392 is the brand’s top-shelf trim. Rocking a 6.4-liter HEMI V8 that produces 410 horsepower and 429 lb-ft of torque, this engine is exclusive only to the Rubicon 392. For reference, this is the same engine that powers the Ram 2500 pickup truck. The Rubicon 392 is also the only Wrangler trim that comes with the Xtreme 35 accessory package installed right from the factory. So there is no road, trail, or terrain that is off-limits to this high-end Wrangler.