Jeep Announces The Official Sale of Its 5 Millionth Jeep Wrangler

Since 1986 the Jeep Wrangler has been the poster child for the Jeep brand. For five generations, this off-roading SUV has been a staple in the Jeep lineup, and after 37 years, the brand officially announced the sale of its five millionth Jeep Wrangler.

Where Was The 5 Millionth Jeep Wrangler Sold?

In celebration of this milestone, the lucky five millionth customer who purchased a 2023 Jeep Wrangler 4xe Rubicon 20th Anniversary Edition in Camden, NJ, will also receive $5,000 worth of Jeep Performance Parts (JPP) by Mopar and a lifetime of Jeep Wave customer care benefits. Quite a pleasant surprise of additional goodies in what was assumed to be just another ordinary day at a dealership.

“With 5 million Wranglers sold, the Jeep brand continues to grow, fueled by the unwavering passion of the Jeep global community,” says Senior VP of Jeep brand North America, Jim Morrison. “With legendary 4×4 capability, open-air-freedom and a timeless design, the Wrangler embodies the spirit and the soul of the Jeep brand.”

How This Off-Roader Is Winning an Uphill Battle

Despite its ongoing rivalry with the Ford Bronco, as well as Jeep’s parent company Stellantis unable to sell new gas-powered vehicles in 14 U.S. states due to not meeting current CARB regulations, the Jeep Wrangler remains as resilient in the marketplace as it is through the dirt, mud, and sand.

“More than 80% of the 5 million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar once again as the most capable Wrangler yet, with more technology, safety features and refinement,” adds Morrison.