Dodge Giving $10 Per Horsepower Discounts For Buying A Challenger, Charger or Durango

The automaker is calling it “Dodge Power Dollars”. And it’s the perfect time to browse if you’re looking for a brand new Dodge.

The new incentive program gives customers a $10 cash rebate per horsepower when buying a new 2019 Challenger, Charger, or Durango. Essentially, people who purchase a707-hp Charger Hellcat will have a $7,070 cash allowance. Similarly, buyers of the 475-hp Durango SRT will get $4,750 allowance.

The program applies to everything from base Charger SXT models to the Challenger Hellcat Redeye.

Fiat Chrysler head of passenger cars Tim Kuniskis told The Drive, “Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year.”