Goodyear Announces New Road-Ready Tires Made from 90% Renewable Materials

Goodyear Tire & Rubber Company announced their latest street-ready tire that is built from 90% sustainable materials. Passing all regulatory and internal testing, the company’s new sustainable tire demonstrated lower rolling resistance when compared to a tire made from traditional materials, meaning that it is capable of providing greater fuel economy while reducing one’s carbon footprint.

While speaking with Yahoo! Finance, Goodyear CEO Rich Kramer, explained how some of the new components of this new tire, like soybean oil and silica derived from rice husk waste residue, only add to its performance, rather than take away from it. “As we look at soybean oil, it makes the tire more pliable during cold conditions, it gives it more grip. And on rice husk ash, we use it as a place of petro-based silica, and what that does for us is actually improves rolling resistance on the tread.”

“So this is a way of actually moving to those bio-based materials that I said, and not giving up any performance,” adds Kramer. “And in fact in many cases, enhancing performance.”

In a press release, Goodyear will make it a goal of the company to develop a tire made entirely of bio-based sustainable materials by 2030.

“The past year was a pivotal one toward achieving this goal,” says Chris Helsel, senior vice president of Global Operations and Chief Technology Officer. “We researched new technologies, identified opportunities for further collaboration and utilized our team’s tenacity to not only demonstrate our capabilities to produce a 90% sustainable-material tire, but to also produce a tire with up to 70% sustainable-material content this year. Our team continues to showcase its innovation and commitment to building a better future.”