Jeep Announces 2023 Wrangler High Tide and Limited-run ‘Jeep Beach’ Models

While we are currently in the thick of winter, it’s never a bad time to start thinking about the warm sand and crashing waves at the beach. That is the case with Jeep’s latest announcement, declaring the return of its Wrangler High Tide and Wrangler Jeep Beach special-edition models for the 2023 model year. The Jeep Wrangler Beach is also part of the 20th anniversary of “Jeep Beach Week” in Daytona Beach, Florida, one of the longest-running Jeep celebration events in the U.S.

“Jeep Beach week in Daytona Beach, Florida, is one of the biggest Jeep vehicle events in America, bringing in more than 200,000 Jeep fans and 20,000 Jeep SUVs in 2022 alone,” says Jeep Senior Vice President, Jim Morrison. “With the Wrangler High Tide and 20th anniversary Jeep Beach special editions, we get to celebrate our customers’ passion for beach-ready vehicles during this weeklong event.”

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Jeep Beach week attracts over 200,000 attendees and 20,000 Jeep vehicles from across the country. Over 3,500 Jeeps are included driving through the sands of Daytona Beach as part of its annual Jeep Beach Parade. As part of the celebration, the event also serves as a fundraiser for many local and national charities, with more than $2.5 million donated as of today.

Both the 2023 Jeep Wrangler High Tide and the 2023 Jeep Wrangler Beach will have a limited-production run, as only 500 units of both SUVs will make it off the production line.

The 2023 Jeep Wrangler High Tide is available to order with an MSRP of $51,540 starting December 2022, which will be just in time for Jeep Beach Week scheduled for April 2023. Built on the Sport S model and powered by the 3.6-liter Pentastar V-6 engine with an eight-speed automatic transmission, the Wrangler High Tide will feature special Jeep Beach decals, swing gate plaque, shifter medallion, and embroidered leather seats. It will also come with a long list of special equipment included in the Xtreme Recon package:

• 35-inch BF Goodrich T/A KO2 tires
• 17-by-8-inch beadlock-capable wheels
• 4.56 rear axle ratio
• 1.5-inch factory suspension lift with uniquely tuned shocks
• Hinge-gate reinforcement by Mopar
• Jack spacer by Mopar
• Tire relocation kit by Mopar
• Wheel flare extensions

For the beach bums, the Wrangler High Tide also includes high-demand features one could frequently use when navigating through the sand”

• Body-color hardtop
• Sunrider Fliptop 
• LED headlamps and fog lamps
• Rock rails
• Sand/slush mats
• High Tide hood decals

In celebration for the 20th anniversary of Daytona Beach’s “Jeep Beach week”, the limited-edition Wrangler Jeep Beach special editions will come with a list of special features of its own, including:

• Jeep Beach hood decals
• Mopar Katzkin leather seats embroidered with Jeep Beach
• Body-color fenders
• Jeep Beach 20th Anniversary shifter medallion
• Jeep Beach swing gate plaque

The 2023 Jeep Wrangler Jeep Beach model, available for order this month, comes with an MSRP of $54,040. 

Both the 2023 Jeep Wrangler High Tide and Jeep Beach models will be available in six exterior colors: Hydro Blue, High Velocity, Black, Bright White, Punk’n and Sting Gray.