Jeep Facing Backlash After “Killing A Unicorn” In Super Bowl Commercial

While putting this commercial together, Jeep was probably hoping to break the internet and make fans nostalgic and/or excited. However, it broke the hearts of many instead. The commercial is titled ‘Crusher’ and features a classic 1963 Jeep Gladiator pickup being hauled through a junkyard and squashed in a crusher only to emerge from the machine as the all-new 2020 Gladiator that goes on sale this year.



It didn’t take long for people to raise questions, though. The common theme was, “Anyone else get upset at the thought of them crushing a jeep?”. And apparently, the overall consensus was…yes.

“Y’all bouta get a lot of hate for crushing that.”

“Please tell me the crushing is all CG. Crushing any older Jeep is like killing a unicorn!”

“If they really crushed an older Jeep they should be put in jail for treason.”

“Well, that was horrifying… If this wasn’t CGI then it’s a travesty.”

It’s reported that after the comments started rolling in, Jeep updated the video description to include “This inoperable 1963 Jeep Gladiator depicted here was sourced via an online scrap sales site. We wish we could have driven it while it was still alive!”.

Although that didn’t completely convince people. Several viewers thought the vehicle could still be salvaged. So what are your thoughts? Good ad, useless crushing, don’t care either way?