New Teasers Reveal 2024 Toyota Land Cruiser Could Rival The Ford Bronco & Jeep Wrangler

These days, some of the most in-demand vehicles are boxy off-roading SUVs like the Ford Bronco and Jeep Wrangler. Not only do customers enjoy the lifestyle associated with both of these vehicles, but they also enjoy the kind of driving experience that comes with them. Even though both of these models are arch-rivals, the 2024 Toyota Land Cruiser may be the newest contender looking to dethrone both of them.

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The All-New 2024 Toyota Land Cruiser

Toyota fans are in for a treat because the beloved Land Cruiser is returning to the production line with a whole new attitude. Scheduled to make its world debut on August 1st at 9:20 PM EST, the automaker released a pair of teasers revealing a portion of both the front and rear end of the redesigned SUV.

The first is an image comparing the front end of the 2024 Toyota Land Cruiser with that of a 1980s J60 Land Cruiser, revealing the evolution of the namesake over the course of many decades. While still following the tradition of the boxy front end, the newer Land Cruiser retains its rectangular headlights but has them mounted over a pair of air intakes. Moving from a chrome grill to a matte black grille is another sign of developing a Land Cruiser for the modern era.

In a separate video shared to Toyota USA’s Instagram, we get a sneak peek at the rear side of the 2024 Land Cruiser, which appears to follow the same theme as the front, which is a modernized take on an old classic.

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If the aim for the 2024 Toyota Land Cruiser is to take a slice out of the pie that is the Ford Bronco and Jeep Wrangler customer base, it will have to do more than just simply look like a rugged SUV. Much like the Bronco and Wrangler, the Land Cruiser will have to incorporate more personalized customization with extra parts under Toyota and aftermarket vendors. From there, the Land Cruiser could join both of these models in a Mexican standoff for the title of the ultimate off-roading SUV.

In the meantime, we’ll have to wait and see what everyone’s reaction will be when Toyota officially reveals the all-new Land Cruiser on August 1st at 9:20 PM EST.