New Era of Horsepower Wars Commence: Dodge Confirms American eMuscle Car

“If a charger can make a Charger quicker, we’re in.” And we’re not talking about a supercharger here.

The solution for Dodge over the years has been to “throw a Hellcat in it.” It’s been something no one can complain about. We’ve even heard about the Hellcat conversion being referred to as the new “LS-Swap” because it’s in almost everything, minus a minivan, which we’d still love to see. With that said, this news officially ushers in the new era of the horsepower wars that was confirmed by Dodge today. They’re moving forward with their electric muscle car, deemed as the fastest in their history.

By 2024, Dodge will launch the first full battery electric muscle car, which they said fans would “tear up the streets, not the planet” in their newest slogan. In a video posted by Stellantis on YouTube, CEO Tim Kuniskis is seen walking around the historic Dodge family home with 100 years of Dodge heritage parked behind him. The brand all but defines American muscle, but he talks about embracing the history while looking to the future.

Over the last century, Dodge has built a solid foundation for American ingenuity. Performance has been at the forefront of their purpose, evident by releasing the most powerful muscle car and production sedan, but the brand is taking a step into uncharted territory with this announcement. Kuniskis says they won’t sell electric cars – Dodge will sell American eMuscle.

According to Kuniskis, the engineers have reached their limits with internal combustion engines, and they know that electrification can give them more. That sounds like more of a marketing stunt than anything. We’re fully aware of what internal combustion engines can offer and that they can be improved upon moving forward. However, there’s nothing wrong with change, and it’s something we’ll have to embrace one day. Fortunately, today isn’t that day.

The video only told us to expect the car, but Kuniskis released no details about the vehicle. In a short computer-rendered teaser video, you can see a coupe with lines resembling their classic ’68 Charger. A new version of their classic triangular Dodge logo was also shown, which the automaker will be using with its newest powertrain.

The Chief Engineering Officer of Stellantis, Harald Wester, mentioned the auto group will make a car that can accelerate from 0-60 in two seconds, putting it in the same category as the Tesla Model S Plaid. While that is yet to be seen, it’s absolutely feasible. As we enter into uncharted territory in the horsepower wars, it’ll be interesting to see how this all unfolds.

Do you think Dodge can successfully implement eMuscle cars?