Walmart Is Turning 160 Parking Lots Into Drive-In Theaters
Summer may officially be here, but social distancing is still as relevant as ever. So Walmart is stepping in and providing some big-screen relief.
The retailer is teaming up with Tribeca Enterprises in order to turn 160 of its store parking lots into drive-in movie theaters.
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” Janey Whiteside, Walmart’s chief customer officer, said in a statement. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
The drive-in tour will begin in August and run through October. Additional details will be announced closer to the start of the tour.
“The Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather,” said Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival.
The specific parking lots being used have yet to be announced however, the retailer has said these events will be held at Walmart Supercenters across the U.S.
Walmart will also be making it easy for customers to buy snacks or other items before watching a movie.
“Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie,” Walmart said in a press release.